EU VERSION
Toyota: A Century of Excellence and Innovation
Toyota’s journey began in 1933 when Kiichiro Toyoda, son of Sakichi Toyoda, established the automobile division of the Toyoda Automatic Loom Works.
The company produced its first passenger vehicle, the Model AA, in 1936, marking its entry into the automotive industry.
In 1937, the Toyota Motor Corporation was officially established.
The name "Toyota" was chosen for its simpler pronunciation and because it requires eight brush strokes in Japanese, a number associated with good fortune and prosperity.
In the 1950s, Toyota developed the Toyota Production System, an innovative approach to lean manufacturing that revolutionized the automotive industry.
The company continued to expand globally, establishing production facilities worldwide and tailoring its vehicles to meet the needs of various markets.
With a consistent focus on quality, innovation, and sustainability, Toyota has become synonymous with reliability and technological progress in the automotive sector.
