Discover the History and Values of the Porsche Brand
Founded in 1931 in Stuttgart by Ferdinand Porsche, the company began as a design and engineering firm, collaborating with various automakers. In 1948, under the leadership of Ferry Porsche, the founder's son, the first vehicle bearing the Porsche name was produced: the legendary 356. This model marked the beginning of a tradition of excellence in design and performance.
The Porsche logo, introduced in 1952, combines elements of the Württemberg coat of arms and the city of Stuttgart, reflecting the brand’s heritage and identity. The prancing horse at its center symbolizes the power and agility of Porsche vehicles.
Over the decades, Porsche has launched iconic models like the 911, introduced in 1963, which has become a symbol of innovation and performance in the automotive world. The 911 has undergone numerous evolutions, always retaining its distinctive design and exceptional performance.
Today, Porsche continues to innovate, embracing electric mobility with models like the Taycan, a high-performance electric sports sedan that combines outstanding performance with environmental sustainability. The brand remains true to its core values of tradition, innovation, and a passion for automotive excellence.